3D sensors use 2 slightly offset lens’s to generate a reproduction of how a human see’s. The high definition lens’s forward in real-time the visual inputs to an onboard processor that combines these images to produce a highly accurate count. The onboard processor also allows for real-time analytics, such as Adult/ Child identification, security or staff removal from the count and the merging of multiple sensors, enabling tracking of a person, or group within a store or zone. The high level of accuracy allows for Building or Zone Occupancy to be calculated in near real-time.
Downward facing 2D cameras see in flat colour images. These smart cameras use frame by frame changes in background and colour to determine movement to identify people or other programmed objects using a patented shape recognition technology (SRT). Additional advantages include a wide field of view, giving a lower cost of ownership.
The principle of Time-of-Flight (ToF) a method of measuring the distance between a sensor and an object, based on the time difference between the emission of a signal and its return to the sensor, after being reflected by an object. The advantages of this type of sensor is that it will work in areas that others will find difficult in maintain high accuracy, such as pitch-black darkness and or areas with fast changing light conditions.
Using the signal from a Smartphone or tablet is ideal for the understanding of dwell times and loyalty level of people visiting an area: each device has a unique address (MAC) although not identifiable to a person, it is itself identifiable: therefore, dwell time and repeat visitors can be calculated. As the MAC address is unique the same address can be tracked from sensor to sensor, giving a customer pathway within a building. The same address can be tracked from store to store to identify brand and/or store loyalty.
RFID is a small tag carried about a person as a badge or on a Shopping cart; typically used to monitor movements within an area. Sometimes used to help identify an associates where-a-bouts or used to remove them from count in industries where an associate may escort a customer to their vehicle.
Age and Gender monitoring uses a pinhole camera pointing in the area where a visitor will enter a building or in a predetermined zone where the need to identify biometrics for marketing or security purposes. Typically, the data is used within retail to identify the customer demographics to allow the retailer to better enhance the customer experience and offerings.
Generating data is all well and good, however it needs to be easily accessed and easy to understand. The reporting solution CountWise has developed over a number of years, delivers demonstrable clear and concise actionable information in an easily understandable format. The solution allows all levels of the business to access information that is pertinent to their role.