Many shopping centres have assets whose real potential is yet to be fully exploited. By collecting and actioning upon sound metrics such as footfall traffic, customer dwell points and even understanding if the shopper is new to the centre or a loyal muti-repeat visitor, is key to realising the centres full potential.
Take into consideration unwatched incremental change and the impact it can have on the centre, by having data around the metrics of footfall and customer loyalty; you are able to understand future trends and react to them long before the impact is felt.
Footfall and centre zoning data provides clear information to understand better;
- areas of congestion
- tenant attraction as a pull for the centre as a whole
- allows for the optimisation of tenant mix
- marketing spends (best spend ratios to traffic)
- better staff scheduling in areas of time and location
- understand seasonal and holiday impacts on centre trend
- campaign value, both in the short, medium & long term
Understanding consumer behaviour is a critical discipline which needs to be mastered if you are to successfully pinpoint the key areas that currently generate the highest return on investment (ROI). In addition to highlighting other potential points that can be pursued to generate ROI in the future.
Our solutions are practical and tackle critical retail property pinch points such as staffing, marketing, weather considerations, amongst other retail concerns. Our business platform allows for centralisation of data and information which enables you to gain a clear understanding of your business areas; empowering both your local and regional management in making real-time decisions that impact and drive centre performance
To clearly understand the opportunity and collect clear actionable insights in your property, traffic counting is by far the best place to start. In addition to showing the numbers, people counting helps you appreciate the type of marketing activities that drive more visitors, showing areas that allow the better understanding on how to align staffing and service requirements that support and optimise your promotional activities.