Footfall or people counting technology, in some form or another has been used for almost 20 years, however it is only recently that bricks and mortar stores are utilising and understanding the true benefits of supplementing people counting data sets with solutions that provide accurate knowledge of consumer movements during their in-store journey, how long they dwell time at each point, and how many visits it may take to convert into a sale.
In implementing additional metrics retailers can begin to build a comprehensive picture & understanding of their customers, as opposed to a single moment on a single day.
By utilising these data sets and scheduling staffing to the opportunity, adjusting marketing activity and understanding the customer better, drives sales revenues, builds customer loyalty and increases the bottom line.
Our mission, in working with you; is to reduce customer frustration, eliminate shopper abandonment, optimise staff scheduling, focus marketing activities & help build an environment that generates customer loyalty.
Additional sales opportunities exist in most retail stores but often management lack the actionable insights to take advantage of them. Visitor counting provides not only the ability to monitor the opportunity, but also how well the individual store has met that opportunity, sales conversion being the most obvious. Additional benefits include the measuring the success of marketing and promotional activities and optimisation of staffing.