home | contact | about | legal
Casinos

People Counting for Casinos Casinos face numerous challenges in today's competitive environment. By having more accurate and real-time knowledge of floor activity, decisions can be efficiently made to improve customer satisfaction and overall profitability. Accurately assessing and thoroughly understanding traffic patterns are vital for establishing the service parameters that guarantee a comfortable pastime for customers. A truthful count and tracking of visitors - particularly in real-time - allows for better floor layout, staff and gaming stations deployment, and security arrangements. CountWise is the chosen provider for most US State Government Gaming Commissions and the GLI. CountWise's accuracy was independently verified at above 97% by Gaming Laboratories International for the Gaming Commission, and is the only people counting technology to reach this level of accuracy out of 40-plus suppliers invited to take part in the study. CountWise is the only official vendor to the US Government Supply Association (GSA). The Benefits of People Counting Increase visitors' playing time. Truthfully measure effectiveness of advertising and promotions. Optimise floor layout. Optimise on-floor personnel and table utilisation. Manage increased operational costs. Gain access to real-time visitor counts and traffic patterns on a per-zone basis, enabling greater efficiency of table utilisation. Identify high traffic areas in real time or beforehand and adjust layouts accordingly to maximise playing opportunities. Improve staffing schedules to be more in line with visitor volume. Measure marketing and promotional success by tracking increase or decrease in people traffic. Measure events or season driven activity such as large conventions or holidays.