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People Counting for Airports Traveler satisfaction is a main concern facing airport and airfield authorities in an era of increased security procedures. The ability to service travelers efficiently and satisfactorily with establishments of food, shopping, transportation, and security depends directly on accurately assessing the number of travelers and visitors in different areas of the airport and in different times. Airports also face the increasing challenge of maximising franchising revenues, as well as optimising staffing and scheduling of security, cleaning, and maintenance. It is vital that airport authorities possess accurate and real-time traffic flow data. Having a better understanding in real-time of accurate people counts in specific zones, terminals, passenger halls, and use of entrances allows port authorities to greatly improve overall performance of an airport terminal. With CountWise, airport authorities can reliably monitor passenger traffic all across the airport: throughout and between the terminals, from check-in counters to the food court and shops to boarding waiting areas and gates. The Benefits of People Counting Increase store sales. Reliably measure the effectiveness of signs and announcements. Obtain passenger to visitor ratios. Optimise food courts and food shops operations. Optimise duty-free and other stores operations. Manage increased security and other operational costs. Gain real-time access to accurate passenger and visitor counts and traffic patterns based on location, terminal, and per-entrance, enabling optimal resource utilisation. Identify high traffic areas and adjust maintenance and security to maximise visitor comfort and overall experience. Improve staffing schedules to be more in line with actual passenger volume. Measure marketing and promotional successes by tracking increases or decreases in people traffic. Measure high season and off season traffic and allow long term planning.